Holanda Industrial OLM, S.R.L. — República Dominicana
The HI tile, its geometry, and the rules that keep it consistent across signage, documents, vehicles, workwear and screens.
The monogram sits on a 200-unit tile and every measure is fixed. The H is a tight unit — its counter is narrower than the space before the I — so the two letters read as H and I rather than one three-stemmed shape. The crossbar rises left to right; that lean is the only informal thing about the mark and it is deliberate.
Fixed geometry — 200 unit tile
The counter is deliberately 2 units narrower than the H-to-I gap. Equalise them and the monogram collapses into a single shape.
Five approved arrangements. The horizontal lockup is the default; the tile and the bare monogram are for places the full name cannot go.
Primary — horizontal
Letterheads, invoices, email signatures, web headers, vehicle doors. Tile height is 1.12 × the wordmark block.
Stacked
Square and narrow formats — stamps, site boards, uniform embroidery, the back of a card.
Tile
App icons, avatars, favicons, equipment plates, hard hats — anywhere the name already appears or will not fit.
Monogram — no tile
Where a container is wrong or impossible: engraving, embossing, hot foil, a watermark, a single-colour stitch.
Wordmark
Very wide, shallow spaces where the tile would drop below its minimum — banner edges, document footers.
Brand only — no OLM
Marketing and signage. Contracts, invoices and anything filed with the authorities carry the full legal name.
One practical note. To an English-reading eye the monogram alone can be read as the word “hi”. It is not an issue in Spanish, and it disappears the moment the wordmark is present — so for export documents, international suppliers and English-language material, use a lockup rather than the bare tile.
Keep a margin of X — the tile's corner radius — clear on all four sides. Because X is taken from the mark itself it scales automatically. No type, rule, image edge or fold enters it.
Horizontal — minimum
130 px on screen · 32 mm in print, across the full width.
Stacked — minimum
88 px on screen · 24 mm in print.
Tile — minimum
The HI tile holds to 48 px · 13 mm. Below 48 px the tile carries the H alone — that artwork is supplied and is what the favicon uses.
Orange carries the brand and nothing competes with it. Graphite does the reading and builds the tile. CMYK values are the exact conversions — for critical print, match to the Pantone reference and proof on the actual stock.
The monogram, the tile, accents. One accent only.
The default tile, the wordmark, body copy.
Secondary text, captions, rules.
Panels, dividers, table fills.
Primary ground; the knocked-out monogram.
A tile mark carries its own ground, so the version is chosen by what sits behind it. Six are supplied; there are no others.
Primary
White, light grey and pale grounds. The default in every document.
Secondary
Dark grounds, app icons, avatars, and anywhere the brand needs to shout.
On colour
Orange grounds, photographs and printed colour. Never on white.
Line art
Engraving, etching, embossing, fax and single-weight line work.
One colour
Single-colour print — the ground shows through the HI. Stamps, cartons.
One colour, reversed
Single-colour reversed — dark grounds, screen print on workwear.
Over photography, place the white or knockout-white tile on a calm, dark area of the image — never over machinery detail, and never with an extra box drawn behind it.
Poppins throughout. Its circular bowls and even strokes are what the monogram is built from, so wordmark and monogram share one geometry. The logo lettering is already converted to outlines — the font is never needed to reproduce the mark.
Poppins is licensed under the SIL Open Font License 1.1 — free to use commercially, embed in documents and install across the company. Where it is unavailable, substitute Century Gothic, Avenir or Futura, never Arial.
The supplied files cover every legitimate case. If a situation seems to need something else, the answer is a different file — not an edited one.
✕Don't change the tile radius
✕Don't stretch the lockup
✕Don't recolour the monogram
✕Don't outline the HI
✕Don't tile the tile
✕Don't rebuild the spacing
Vector masters are the source of truth. Use SVG for anything printed, cut or engraved; PNG only where a raster is required.
| Folder | Contents | Use |
|---|---|---|
| 01-logo-svg/ | 30 files | Vector masters — every lockup, tile colourway, monogram and wordmark. Send these to printers, sign makers and vinyl cutters. |
| 02-logo-png/ | 22 files | Transparent rasters 512–4000 px, plus on-white and on-graphite versions for Office, email and slides. |
| 03-favicon/ | 12 files | H-only mark for 16–48 px, HI tile for the app icon, favicon.ico and the install snippet. |
| 04-brand-guidelines/ | index.htm | This document, as a server-ready folder. |
Every SVG has its type converted to outlines and carries its colour values in the file header. Send the SVG — not a PNG — to sign makers, vinyl cutters and embroiderers.